Nice work Nike

As anyone who knows me will tell you, I've never owned anything by Nike.

Nothing personal, it's just that I grew up in the golden age of Adidas and Puma.

What I do love about Nike though is their marketing.

Their new mobile promotion is a great case in point.

Take a photo of something cool 'n colourful on your phone camera then send the pix to Nike.

They then take the two predominant colours from your photo to create a picture of a pair of customised classic Nikes.

And closing the loop quite nicely, you then get the chance to go online and buy your shoes.