Is two better than one?
For the last couple of days I've been working on a campaign promoting a combined gas and electricity offer.
We've tried all sorts of 'things that are better together' approaches.
It's been a bit of a struggle to be honest.
If only we were in India. We could just put a couple of hot chicks in the ad - job done!
posted by Stan Lee at 10:17 pm
8 Comments:
That is tough. How to do it without the cliche of peanut butter and jelly?
Be interested to know how you solve it.
Clearly ignore the above comment and go for Vegemite and Toast.
Reminds me of the latest Guinness spot.
Well, does your client has a immature sense of humor?
If so, you can just show a dude lighting his fart.
- zing-
just get your creative director to come up with a idea and say "that's brilliant".
Nice idea Anon. Problem is I am that person.
hey stan - did you try 'what do you mean two bills?' like having two bills never existed..
Show a layout with balls, tits, legs, eyes, and ears and say:
"It's not just sometimes that two is better than one. It should be downright mandatory."
There lies your problem. Most creative directors couldn't come up with an idea to save themselves.
They just have the loudest voice and talk about 'I' all the time.
Post a Comment
<< Home