Intellectuals & ordinary folk

Someone sent me a link to a letter to the editor of the New York Times.

It's from a guy who appeared in a TV spot for the iPhone.

In his letter Elliot Riebman wrote;

"During the filming, I spoke with the director of the ad about the iPhone’s effect on human interaction and the philosophical implications of its technology on modern culture."

He didn't stop there;

"We discussed what the iPhone revealed about mankind’s narcissistic tendencies and the vital importance of human connection in today’s world of electronic communication."

He then went on to say;

"Of course, all this amounted to wasted time, and Apple used a 30-second-long, mildly amusing story I told about avoiding a dinner faux pas."

I wonder why they did that?

Interrupting TV shows is bad enough.

Doing it with pseudo intellectuals babbling on about 'mankind's narcissistic tendencies' would have me reaching for the remote faster than you can say iPhone.

In fact, I actually have an iPhone. I queued up at 6.30am on a very cold winter's morning to buy it.

And guess what?

In all the time I've owned it I've never once pondered the 'iPhone's effect on human interaction and the philosophical implications of its technology'.

Perhaps I should.

Then again I did download the totally pointless but bloody good fun Carling iPint app.