Honesty in advertising

Over the last couple of weeks our agency has been busy entering work into a couple of big award shows.

It takes literally days to get together all the samples and printouts, mount them onto boards, set up microsites to host digital work and, of course, write the entries.

Today I found this wonderful awards anecdote over on Dave Trott's blog. It really brightened up my day!

"The most honest awards I’ve heard of was when Ian Hutton, an Irishman himself, chaired the Kinsale awards.

He stood up to address the jury, prior to judging.

Everyone expected the usual pompous chairman’s address on maintaining high standards, creative excellence, etc.

Ian simply said, 'Right, you all know the rules: vote for your mates.'

And sat down."