ESPN makes a splash

Tip of the hat to Age for alerting me to this cracking ad from W&K New York.

What makes this ad even more impressive is the fact that ESPN wasn't even showing the Olympics.

Making it a very nice bit of ambush marketing. Especially given the TM heavy nature of the modern day Olympics.

As an aside I wonder if the copywriter was a fan of the TV show Friends?

My kids have loads of Friends dvds and the titles of every show always include the term 'The one'.

Of course it could just be coincidence!

Click pic for a better look.