The weird and wonderful world of brands and communication
posted by Stan Lee at 3:16 pm
What the hell was that?
Not as good as schhhhhhweppervesence.
It's hardly VB Symphony, is it?
what did I miss?left me cold i have to say!
When I first watched it, I had the same reaction as Zac.But then I watched the other spots in the campaign, I started to like them more. Little disappointed with the characters that are getting 'shooshed' (apart from the car guy), I think they probably could have created some genuine tension when they're rambling on. But yes, for now, potential to be a grower, bring on more Droga.
And I've just realised the 'car guy' is Man Stroke Woman, not a VB ad.Hhmmmmmmmmmm
This ad is a total ripoff of Man Stroke Woman... even the same director. WTF?! Surely they didn't think they could pull this off? I don't get it.*contender for industry scandal of the year*
As a former spokesman for the brand I want to say that after Patts lost VB they went on to grab Cannes gold with Burst. Looking at this campaign I wonder how the folks from the brewery are feeling about their decision. Which reminds me, they still owe me some money I think!
The older cast real estate guy one is good and hits the mark. The other two don't, and it took me a while to put my finger on why. Were they slightly miscast? Did the direction allow slightly mistimed pauses in the script which made them wooden and lacking tension? No, it wasn't a craft issue after all I realised. The two using younger casts just don't work because they fail to recognise that no Aussies under 40 drink light or mid-strength beer.
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