Bloody banner ads

According to the marketing consulltancy P3 the average banner ad is responsible for a whopping 7.2 tonnes of carbon dioxide every week.

Now I know that banners are annoying but I didn't think they were that bad!

The P3 figure takes into consideration cables, servers, LANs, WANs and all sorts of other internet backbones.

Given how much damage banners are seemingly doing to the environment, I'm almost tempted to start clicking on a few.

But then again....