Another one bites the dust

When I first came to Australia many years ago there was a Safeway supermarket near where I lived.

So I shopped there.

When I got married my wife and I shopped at the local Safeway.

Now we're middle aged parents and we still do our weekly shop at Safeway.

To be honest it's more through convenience than any kind of brand loyalty, but I've been shopping at Safeway ever since I came to Melbourne.

Not any more.

Parent company Woolworths has just announced it is killing off the Safeway brand and rebadging all its stores to Woolworths.

Another local brand disappearing in the name of globalisation and homogeny.

Be interesting to see if it has any effect on sales.