Thursday, July 24, 2008

The power of advertising

This is one of the greatest posters of all time.

A classic from the early days of Saatchi & Saatchi.

Three word headline. Simple shot of an unemployment queue. That's it.

Simplicity itself.

I found a lovely story about this ad tucked away in one of Scamp's Tuesday Tips.

Apparently when Maurice Saatchi presented the concept to Margaret Thatcher she turned her nose up at it.

"It's advertising Labour," she said.

"On the contrary Margaret," he replied. "It demolishes them."

Given that the poster was a key driver behind the election of the Iron Lady, you'd have to agree that he obviously knew what he was talking about.