Playing with fire
The huge Catholic shindig Word Youth Day has seen Sydney swamped by christian kids.
Even the Pope is attending.
Local agency BWM has capitalised on this with a campaign for their favourite watering hole the Australian Youth Hotel.
The ads are guaranteed to cause a fuss and get people talking.
Or maybe that should be blaspheming and arguing?
The priests ad above is my favourite from the campaign.
Click the pic to enlarge.