Thursday, July 17, 2008

Playing with fire

The huge Catholic shindig Word Youth Day has seen Sydney swamped by christian kids.

Even the Pope is attending.

Local agency BWM has capitalised on this with a campaign for their favourite watering hole the Australian Youth Hotel.

The ads are guaranteed to cause a fuss and get people talking.

Or maybe that should be blaspheming and arguing?

The priests ad above is my favourite from the campaign.

Click the pic to enlarge.