Play nicely boys
A spat appears to have broken out between two agencies here in sleepy old Melbourne town.
Seems one of the agencies involved has been running a Google adwords campaign using the names of other agencies as a search term.
Sounds like a pretty obvious thing to do to me. In fact I reckon agencies everywhere are probably doing it.
Quite why this spat has bubbled to the surface in the Oz advertising arena is anybody's guess.
As my Mum used to always say - play nicely boys.
posted by Stan Lee at 10:05 am
4 Comments:
great to see agencies dabbling in things like search and social media. what a pity they can't embrace it!
I heard of a case of one agency running tailored recruitment ads on the Facebook pages accessed by another agency. A bit cheeky but also pretty smart if you ask me...
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