Michi and me this morning

I was very surprised to see about 150 or so people had braved a very wintery Melbourne morning to join Chloe from Michi Girl and myself for the Design On Toast breakfast seminar.

We had a very interesting chat about brands, branding and where brands fit into society.

Chloe mentioned Nike a couple of times during the discussion. And not always in a positive light.

Whilst I, of course, managed to squeeze a couple of Bill Bernbach mentions into the conversation.

Would have been good to have this great quote from Bernbach to hand this morning, as it seems quite pertinent:

“All of us who professionally use the mass media are the shapers of society. We can vulgerise that society. We can brutalise it. Or we can help lift it onto a higher level.”

Special thanx to Kate & Alice from the National Design Centre for putting the whole thing together.