Michi and me this morning
I was very surprised to see about 150 or so people had braved a very wintery Melbourne morning to join Chloe from Michi Girl and myself for the Design On Toast breakfast seminar.
We had a very interesting chat about brands, branding and where brands fit into society.
Chloe mentioned Nike a couple of times during the discussion. And not always in a positive light.
Whilst I, of course, managed to squeeze a couple of Bill Bernbach mentions into the conversation.
Would have been good to have this great quote from Bernbach to hand this morning, as it seems quite pertinent:
“All of us who professionally use the mass media are the shapers of society. We can vulgerise that society. We can brutalise it. Or we can help lift it onto a higher level.”
Special thanx to Kate & Alice from the National Design Centre for putting the whole thing together.