A letter from who?
Had an interesting little 'chat' at work today.
I was working on a charming little direct mail piece which was to include a small note that would appear hand written.
Given the personal nature of the letter I wanted the head of the company to be the signatory.
However in the brief the marketing manager was listed as signatory.
As you can imagine I argued against this, on the grounds that the note would look more like a sales piece than a personal note if it was signed by someone from marketing.
Suffice to say I got my way.
Any animosity during that 'chat' will be long forgotten by the time the pack is produced but the actual job will hopefully be remembered for some time to come.
Which is why it's always worth fighting the fight if you truly believe in something.
posted by Stan Lee at 8:23 pm
4 Comments:
I used to do Direct Mail a few years ago and we actually utilized names in the signature that were fictitious and used to track the piece. So - when folks used to call and ask for "Robert Smith", we'd know which campaign they were calling about.
It also stopped people from calling and bugging the head of the company, if his name was used!
Good for you Stan. Right decision I'd say.
Well worth fighting for but why not take it a step further and hand write them instead of having them appear that way?
A hand written note would be worth more to me as a consumer than a signature of someone I don't know.
The Origin thing we did that won the awards was handwritten. This piece was going to 150,000 people. Too hard, especially given a ridiculously short timeline.
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