Was difficult worth doing?
Much chatter out in the advertising blogsphere these last couple of days about the live to air Honda skydiving ad in the UK.
In very sad news today, one of the planes used in the stunt has crashed, killing two people.
Now as much as I admire the the brazen thinking behind the Honda ad, imagine if the unthinkable had happened and that plane had crashed live to air the day before.
In fact I can't imagine something so terrible to be honest.
It would have made for horrific viewing as close to 2 1/2 million people watched the stunt live on television.
Much respect to everyone involved. But as a wiser man than I once said, it's only an ad. It's really not that important in the greater scheme of things.
posted by Stan Lee at 10:55 am
8 Comments:
People skydive every day. Fatalities are pretty rare. I see your point though, this great ad we're all talking about could have gone horribly wrong. but it didn't and millions of people watched.
Hmm. I'm not sure if I agree with the wise man or not. Both sides have valid arguments.
I guess my only other point would be that live events can and do go wrong. Many of which are even far less important the a two minute spot.
Don't forget that in this day and age 'live' television will almost certainly be broadcast after a delay, just in case this kind of thing happens. Then they can pull the plug before anyone can see it.
If there was a delayed feed, then the ad wouldn't be live. And we'd have nothing to talk about, surely?
And to further the opening comment, fatalities on the road are much higher. Lord, fatalities obscurely linked to eating sweets are more likely to occur.
Condolences are one thing, but sentimentality is another. This stunt was pretty quotidian. Shall airlines stop showing midair shots of their carriers?
@ Stan
Actually, I think the term "live" can be used fairly lightly. I know anything filmed in front of a live audience can be called "live", even if it's delayed. Australian Idol were caught out when the hosts where hosting and attending the Logies on different channels at the same time.
an ad is an ad is an ad. yawn.
does not affect my life one bit.
As Zac is alluding to, when I was on SYN FM once, they had a 6 second delay so that they could push a Big Red Button if something when horribly wrong (ie. someone said something naughty) and everything would be OK.
Post a Comment
<< Home