Was difficult worth doing?

Much chatter out in the advertising blogsphere these last couple of days about the live to air Honda skydiving ad in the UK.

In very sad news today, one of the planes used in the stunt has crashed, killing two people.

Now as much as I admire the the brazen thinking behind the Honda ad, imagine if the unthinkable had happened and that plane had crashed live to air the day before.

In fact I can't imagine something so terrible to be honest.

It would have made for horrific viewing as close to 2 1/2 million people watched the stunt live on television.

Much respect to everyone involved. But as a wiser man than I once said, it's only an ad. It's really not that important in the greater scheme of things.