Fresh thinking?

Came across this beautiful Land Rover print ad the other day.

Excellent performance on land or water is the headline.

Always nice to see a good idea so simply expressed.

Thing is it reminds me of an expression that one of my old creative mentors always used to use when we showed him concepts.

"I love that idea, I really do. But not as much as the last time I saw it."

Land Rover by Grey Ecuador - VW by Springer Jacoby Hamburg.