Fresh thinking?
Came across this beautiful Land Rover print ad the other day.
Excellent performance on land or water is the headline.
Always nice to see a good idea so simply expressed.
Thing is it reminds me of an expression that one of my old creative mentors always used to use when we showed him concepts.
"I love that idea, I really do. But not as much as the last time I saw it."
Land Rover by Grey Ecuador - VW by Springer Jacoby Hamburg.
posted by Stan Lee at 11:38 am
4 Comments:
Excellent investigative work.
Can I please come to Melbourne and work with your agency?
I've got to say though, there are so many ads in the world nowadays that it is nigh impossible to keep track of what has been done and not been done for a certain product category.
I remember about 7 years ago I was involved in coming up with a billboard for a car company which was really nice. We thought it was original, but the CD pulled out an Archive Magazine from 1982 and showed us an ad (Italian) which wasn't exaaaactly the same but had a several similarities.
There's no way we had referenced that ad when we came up with it, it would have been unlikely many people beside the CD would have remembered it, but that by itself was enough for the CD to kill it.
I personally think that was overkill and a disservice to the client. I know Weiden's have a rule that they don't care if an idea has been done before. If some ad tragic (and I say that in the nicest possible way stan!) points out something similar was done years before, their philosophy is to just make sure they do it better.
Anyway, that's my rant! :-)
Point taken Mike. Funny thing is, our industry is happy to 'borrow' from other sources, but not ads. That's an attitude that has always puzzled me.
As for Mr Jetpacks, if you're ever down under I'd be more than happy to take a look at your folio ;-)
If the execution wasn't so identical this might be funny.
By the by, Joanne is one of my favorite songs. Mike Nesmith rarely gets his due as a songwriter.
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