Advertising overkill
I am an unabashed fan of Host and their creative partners the Glue Society.
Two Australian agencies who have been responsible for some of the most groundbreaking work produced in this country over the last few years.
Sadly their new campaign for BT Financial Services is anything but groundbreaking.
Well not in a good way anyway.
The colour magazines included in Saturday's newspapers carried five consecutive double page spreads for BT.
That's ten consecutive pages of BT advertising.
Why?
According to the Host press release, "BT aims to snap consumers out of their inertia and encourage them to re-evaluate their priorities."
Me thinks they'd be better off re-evaluating their media planning.
posted by Stan Lee at 7:25 pm
4 Comments:
Ten pages! Geez...How much must that have cost?
I didn't like the ad the first time... I liked it less the more I had to turn the page to get to the Good Weekend. Seems like a lazy (and expensive) way to make an impact.
I have to say though, at least I did notice it while taking in my saturday morning bacon and eggs.
But after taking a glance at the second and third, I found myself getting a bit frustrated as it seemed the beginning of the magazine content would never start.
Very expensive indeed. The same effect might have been had with just three ads...
The 10 page spread just looked like the BT marketing department was trying to spend all of it's spare cash before the end of financial year.
Or am I being cynical?
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