Advertising overkill

I am an unabashed fan of Host and their creative partners the Glue Society.

Two Australian agencies who have been responsible for some of the most groundbreaking work produced in this country over the last few years.

Sadly their new campaign for BT Financial Services is anything but groundbreaking.

Well not in a good way anyway.

The colour magazines included in Saturday's newspapers carried five consecutive double page spreads for BT.

That's ten consecutive pages of BT advertising.

Why?

According to the Host press release, "BT aims to snap consumers out of their inertia and encourage them to re-evaluate their priorities."

Me thinks they'd be better off re-evaluating their media planning.