Where do stories come from?
Dave Birrs spotted this Economist ad on his way to work.
Like me he's no fan of the new Economist campaign.
The headline on this ad, for those with eyesight as poor as mine, reads:
“Stories can come from Thailand, Greenland and Swaziland. But never cloud-cuckoo-land.”
Cloud-cuckoo-land?
I suspect that may be where the creative team got the idea from.
posted by Stan Lee at 5:13 pm
2 Comments:
I agree with you 100% on this one Stan. Just makes me wonder who the CD is at AMV letting this stuff out.
Ach well, it's different, that's for sure.
Personally, I've always felt The Economist suffered from having ads far more interesting than its content.
And I've worked with plenty of clients who want me to tell stories that come from Cloud Cuckoo Land.
Co-incidentally, you can read many of these kinds of stories in ads in the Economist.
Ads where the brief seemed to be:
We want to tell the reader something really boring about us that has no bearing on them at all. Especially since we're not going to tell them why it has no bearing on them.
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