Where do stories come from?

Dave Birrs spotted this Economist ad on his way to work.

Like me he's no fan of the new Economist campaign.

The headline on this ad, for those with eyesight as poor as mine, reads:

“Stories can come from Thailand, Greenland and Swaziland. But never cloud-cuckoo-land.”

Cloud-cuckoo-land?

I suspect that may be where the creative team got the idea from.