Thursday, May 15, 2008

Sounds right to me?

Very interested to see name of the new WPP agency set up to handle the Dell Computer account.

I reckon the chattering classes out there in the blogosphere are going to have a field day with it.

Synarchy Worldwide.

Sounds to me like some kind of mutant cross between everyone’s favourite advertising buzzword, synergy, and anarchy.

According to AdAge however it’s a reference to a utopian political system from the 18th century.

Perhaps the naming gurus should have checked the not always but generally reliable Wikipedia, where you can find information on a variety of synarchy related terms.

The one that caught my eye was Mexican synarchy, which was a political movement from the 1930s.

Not just any old political movement mind you, but an extreme right wing organisation, in some ways akin to fascism.


That’s not really the type of thing you’d want associated with a brand.

What do you think?