The price of Gold
Awards are often a topic of discussion in adland.
Some people knock them them. Some people are obsessed with winning them.
As for me, I have a few gathering dust at the back of a cupboard in my study.
They used to be important when I was younger. They helped me to build a great CV and get a couple of very good jobs.
These days though I'm not really bothered.
Of course I still enter work if I think it is exceptional. Got to be in it to win it, as the saying goes.
This year I entered three pieces of work into Cannes.
Luckily for me I work for a multinational agency, so we have an awards budget.
Each entry cost about $380. That's almost $1,200.
With that figure in mind, think about this:
There were a record 28,284 entries at Cannes this year.
That's a lot of money in anyone's language.
But where does it all go?