Friday, May 23, 2008

One we prepared earlier



This backflipping into jeans video was the talk of the Blogosphere last week. It's had around 3.5 million views on YouTube.

Turns out it's a viral for Levis by an agency called Cutwater. It was directed by Benzo Theodore.

Nice work guys, but....

The viral below for Rayban was also created by Cutwater and directed by Benzo Theodore. And it's the same bloody idea!


3 Comments:

Anonymous Jeffry Pilcher said...

Maybe the agency isn't to blame? Maybe the client probably saw the Rayban concept and told the agency that is *exactly* what they wanted.

12:24 am  
Blogger Marcy - The Glamorous Life! said...

I think they are both lame. They are too clean and not home-made enough to really be effective. Anyone who see it-will know it is a profesh. job and therefore will lose its 'viral' edge....

1:21 am  
Anonymous Anonymous said...

those jeans look very loose, I noticed when they walk off they have to hold them up :(

8:14 pm  

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