Sunday, May 18, 2008

NYT Vs Guardian

I came across this ad for the New York Times on their website.

At first glance I thought it was an ad for British newspaper The Guardian.

That's a clever media buy I thought to myself.

Then I took a closer look and saw it was in fact an ad for the New York Times.

The similarities are uncanny.

Here's a screen grab of two Guardian ads if you're not familiar with their campaign.