The new Economist
I've just been looking at a fun new website for Absolut by Tequila Sydney.
Thing is, I think it's off brand.
Well in my eyes anyway.
You see I found the site to be fun, but it just doesn't have the class and style I expect from Absolut.
Same goes for the new Economist campaign.
Sure the ads look nice, but they're not in the same league as the original campaign.
What do you think?