The new Economist

I've just been looking at a fun new website for Absolut by Tequila Sydney.

Thing is, I think it's off brand.

Well in my eyes anyway.

You see I found the site to be fun, but it just doesn't have the class and style I expect from Absolut.

Same goes for the new Economist campaign.

Sure the ads look nice, but they're not in the same league as the original campaign.

What do you think?