Who said that?
New laws about to be introduced in the UK will greatly restrict brands from participating in social media whilst masquerading as consumers.
Under the new laws it will be an offence to blog about a product, use brand ambassadors or seed viral ads whilst "representing oneself as a consumer."
Apparently the rules will also apply to bloggers who write about or plug a product without disclosing that they have been paid to do so.
Luckily no one has ever asked me to blog about Nike, Coke or Sony for cash, so I don't think I'll have a problem.