The power of words

It is very rare to see copy in the print section of most award annuals these days.

Visual puns are the way to go when you're doing ads designed to appeal to award juries rather than consumers.

And yet I suspect the new print campaign for Howies is going to find its way into a few award annuals.

Why?

Because great copy is so rare in print ads these days that when we do see it, it proves irresistible.

Thanx to Scamp for ads, which were done by Dye Holloway Murray.

Click the pics to read the copy. It's worth it. Honest!