I'd rather Adidas myself
One of the reasons I have way too many pairs of classic Adidas and Puma trainers is because I never had any when I was growing up.
I remember being devastated getting a no-name brand of sneakers for my 13th birthday rather than the beautiful Adidas Beckenbauers that I really wanted.
I also remember taking to the football field hoping that no one noticed my 'Adidas' boots only had two stripes rather than three.
Many times I contemplated using white paint to add the missing stripe.
Which kinda makes me think that the creatives who came up with this ad for K-Swiss had a similar childhood.
Problem is, I don't think anyone with a pair of Adidas Gazelles would ever wish they were wearing K-Swiss.
Ever.
posted by Stan Lee at 12:05 pm
2 Comments:
ha, yeah I saw this ad and being a sneaker fan was intrigued by it.
After reading what you wrote it's clear that this is just wrong isn't it? Are KSwiss trying to tell us they're NOT the bargain basement version of Adidas, even though 99% of consumers would probably see that ad and think it should be the opposite - black marker, two lines coloured in?
I think they've tried to do something clever but it's completely out of touch with what people think of their brand.
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