Groovin' with Bacardi
In the latest in a series of innovative licensing deals that have given the music industry a serious shake-up, British dance combo Groove Armada have signed a one year deal with Bacardi.
Yes, you read that right, Bacardi.
As part of the deal, Bacardi will fund a 4 track EP, which will be available as a CD and digital download.
Bacardi will also be able to commision exclusive music from the band for use in advertising and other promo material.
This definitely makes me wonder what the music industry will look like 10 years from now?