Tuesday, April 22, 2008

The great Transit mystery

I do a lot of work on Ford, so I often get to see their ads from other parts of the world.

One of the nicest ones I've seen recently was an English TV spot for the Ford Transit. Very clever and charming to boot.

Sadly the same cannot be said for this Transit press ad from Spain.

I have absolutely no idea what this ad is about.

On the side of the van it says Grandma's Homemade Recipes.

The headline, or should that be tagline, is Ford Transit - Get Tough.

Try clicking the ad to enlarge and see if you can figure it out.

On the off chance you do, please leave your solution to the great Transit mystery in the comments.