Monday, April 07, 2008

Get billboards off our streets


It's something of an understatement to say that awareness of environmental and climate change issues is at an all time high.

Especially after the success of last week's Earth Hour.

Which kinda makes me wonder how much longer media planners can include mobile billboards in media schedules.

It's not like there's a shortage of poster sites in Australia.

And what benefit does an advertiser gain from having their ads driven up and down the street?

None that I can see.

Regardless of that, what type of brand wants to be associated with trucks driving aimlessly around town, pumping carbon into the air?

None that I'd want to buy, that's for sure.