Compare the pair

There are many ways to skin a cat, as the saying goes.

This is especially true with headlines.

Two different headlines can be saying pretty much the same thing, but one works harder than the other.

I think it comes down to understanding your target audience.

A quick look at my inbox this morning has a great example.

Do I want an enormous gain in length or to merely gain a few centimetres?

Who'd have though there was so much to learn from porn spam?