Chairman of the bored

Long before they used quirky songs or offbeat humour, Apple tried to bore people into buying their products.

And how on earth Kevin Costner went on to have a Hollywood career after starring in this dullsville spot is anyone's guess.

The pay-off in this ad was quite prescient though: "Soon there'll be two types of people. Those who use computers. And those who use Apples."

Mmm!? Sounds like an idea for an ad campaign to me.