Monday, March 24, 2008

Wasting taxpayer's money


The media schedules have been scrutinised and the media budgets tallied up.

So who was Australia's biggest advertiser in 2007?

A supermarket perhaps? Nope.

How about the a telecoms provider? No!

Must be an auto manufacturer, surely?

Wrong again.

The biggest advertising spender in 2007 was the Australian goverment.

An election year saw our goverment increase their ad spend by around 50% from the previous year.

50%!

Sadly all that money was in vain, as we all know the goverment was soundly defeated at the polls.

Which kinda makes you question the value of political advertising. Don't you think?