Too many cooks?
Someone sent me a pic of this huge Vodafone fridge this morning.
It's at Heathrow airport in London.
Not a bad idea, although not exactly exciting either.
What I want to know is why it took so many creative people to make it happen.
It's by BBH London and the credits list 2 Creatives, 7 Designers, a Creative Director and an Exec. Creative Director.
That's 11 creative people to produce a fridge with fridge magnets on it.
What on earth were all those people responsible for?
Click pic to enlarge.