Keith and Louis

There was something strangly alluring about the Louis Vuitton ad featuring Mikhail Gorbachev.

Now we have the latest ad in the campaign, featuring guitar gunslinger Keith Richards.

Yes Keith Richards.

'Some journeys cannot be put into words' is the tagline.

Last time I saw Keith interviewed on the TV he had trouble putting pretty much anything into words.

At least words that made sense anyway.