It's no iPod, but...

The iPod has been around for several years now and it's dominance of the MP3 player market cannot be questioned.

There are, as we all know, lots of MP3 players around, but only one iPod.

This is the launch video for the new Rolly from Sony.

It's only available in Japan at the moment.

Looks cool. No denying that - but it's no iPod.

It has only 1GB of flash memory and can store a paltry 250 songs!

When oh when are Sony going to finally get their shit together and reclaim their title of the kings of portable music?