The weird and wonderful world of brands and communication
posted by Stan Lee at 2:14 pm
Tasteless. At least to my American sensibilities.Was the ad written in English? For Swedes?Do they react to cultural issues the same way as others?
to my mind, no mcdonalds ad will ever be in good taste. taste is not in their nature, on any level.
I actually did think it was quite good. The headline did get the readers' attention and provoked it and they did write their way out of it. However, I do think it's not right for McD brand and to use shock tactics like that during a time of racial uncertainty definitely isn't very smart. Or is it? McDs really need to get as much publicity in, but i just wonder what bad press will do to them right now. Not all publicity is good publicity
I reckon you've got it backwards. It's tasteful but not clever.I can't see how it's tasteless. The whole ad is pushing the most schmaltzy, PC, let's-hold-hands, Disney message. If anything it's too tasteful. And to top it all off they've conveyed that message using a cheap shock tactic.It's like doing a car ad with a big headline that says: "We're not good at making cars.", then having body copy that says "We're GREAT at it. blah blah blah." It's a really cheap tactic that leaves the reader feeling cheated.Plus the whole thing's off-brand.Utter shite. But not tasteless.
i happen to know a swede in the US. they have a problem with homogeneity in the country, so is this in response to that?regardless, i agree it's off brand, but perhaps their strategy differs in sweden.
I wonder if it is fair to take the ad out of context and judge it without understanding the background. Some ads are intented to be tactical, addressing a particular issue at a particular time. I wonder if there has been an issue over Swedish xenophobia in the news?Is it off brand? Seems like a McDonald's ad to be. I'm not confused and it doesn't negatively distort my perceptions.I don't think it's especially clever as such, but sometimes a layer of clever just distances the consumer from the message.(P.S. Is it true that there has never been a war between two countries who have McDonald's restaurants?)
Just plain shit. Or, as they say in Sweden, Shit Royale. With Cheese.
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