Bottle to be proud of

It may not look too exciting in this crappy photo, but this is probably one of the best product shots ever.

To publicise the new Carlsberg bottle Belgian agency Duval Guillame created the logo on a billboard using bottles.

That's actual bottles, not a photo of them.

The tagline, of course, is: Probably the best bottle in the world.

Can't argue with that.

Here's a pic of the billboard being built.