The weird and wonderful world of brands and communication
posted by Stan Lee at 6:55 pm
As a planner, I adore the Lurpak campaign (probably a little too much!). To me it's just the nicest work. I refer to it all the time with clients... hmmmmm, might have to write a blog post about this! Cheers for the inspiration.
Is the focus not on the bread though, as oppose to the butter?
That's what so great about the Lurpak campaign, Pisspoor. Rather than trying to sell you butter, they subtly remind you of all the food you love that tastes even better with butter. Then when it comes time for you to buy some butter, guess which brand springs to mind?I suspect that's why Age (a planner) loves this campaign so much.
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