Thursday, February 07, 2008

Wonderbra has me wondering

Neil left a comment about the Wonderbra Vespa ad I posted yesterday.

In it he linked to the terrific tactical ad Wonderbra had done for Pancake Day in the UK.

Funny thing was, I'd just been talking about lemon and sugar pancakes on Pancake Day in the office.

When I showed the ad to a couple of the people I work with though, it left me wondering.

Actually it left them wondering.

"I don't get the bit about pancakes."

"Are they grapefruits?"

Now I'm wondering if some ads are just too clever or are some people not quite as clever as I thought?