Wonderbra has me wondering
Neil left a comment about the Wonderbra Vespa ad I posted yesterday.
In it he linked to the terrific tactical ad Wonderbra had done for Pancake Day in the UK.
Funny thing was, I'd just been talking about lemon and sugar pancakes on Pancake Day in the office.
When I showed the ad to a couple of the people I work with though, it left me wondering.
Actually it left them wondering.
"I don't get the bit about pancakes."
"Are they grapefruits?"
Now I'm wondering if some ads are just too clever or are some people not quite as clever as I thought?
Hmmm!?
posted by Stan Lee at 11:22 am
5 Comments:
I'm guessing that most of us in Oz don't know what pancake day is. I personally don't have a clue...
I'm in Oz but being raised in a catholic household it's known traditionally as Shrove Tuesday!
YUM!
That ad perplexes me too.
Perhaps the lemon and sugar thing is more of a UK thing? In my house you wouldn't think about having pancakes any other way. When I showed it to the missus she got it right away
I was the one day cricket yesterday and was looking at the people there, including the yobbo who sat and spewed on the ground in front of him after too many beers and pies, and confirmed that yes.....ad folk can try and make ads too clever.
Simple, between the eyes stuff works well for lots and lots of people I reckon.
That's why the XXXX campaign with those 4 gooses on the beach in Qld works so well for Lion Nathan, even though it convinces me never, ever to buy a XXXX.
to me it relies on the phrase 'flat as a pancake' .. so if that's not part of your culture,it won't mean much.
Post a Comment
<< Home