I'm a sucker for anything to do with Vespa, so this ad really caught my eye the first time I saw it.
Very cute. Very funny. I like it a lot.
Would it have worked as well if they'd used a cheap Chinese scooter rather than a Vespa?
The idea would still be as strong, that's for sure, but using a Vespa adds a touch of cool.
Nice work from TBWA Prague.