Wednesday, February 13, 2008

What's changed?


Interesting slide show from Les Binet of DDB Matrix.

Can't argue with the figures I guess, but I would like to question them.

Both my kids, ages 11 and 15, spend way more time online than watching TV.

They also go online while they're watching TV.

It's as if the TV has become this generation's background music.

Something to have on to take away the silence whilst you're doing other things.