Urban spam season
When I first started this blog I often used to post stuff about urban spam.
I don't have a problem with ambient ideas. In fact I've done a few myself.
But sometimes they overstep the mark. Like this one from Publicis Frankfurt.
Its for Rubin snap lock bags.
Mid winter, when the trees were bare, the agency stuck a load of plastic leaves on trees and then slipped massive snap lock bags over the top of them.
Nice idea, no doubt about it.
But should we really be mucking around with Mother Nature to help sell. of all things, plastic bags?