Urban spam season
When I first started this blog I often used to post stuff about urban spam.
I don't have a problem with ambient ideas. In fact I've done a few myself.
But sometimes they overstep the mark. Like this one from Publicis Frankfurt.
Its for Rubin snap lock bags.
Mid winter, when the trees were bare, the agency stuck a load of plastic leaves on trees and then slipped massive snap lock bags over the top of them.
Nice idea, no doubt about it.
But should we really be mucking around with Mother Nature to help sell. of all things, plastic bags?
posted by Stan Lee at 9:11 am
1 Comments:
When I look at award annuals and various bits and pieces on the net, I sometimes get cynical about ambient.
I wonder a lot of the times if these pieces even existed for their purpose. Take this one for example... I wonder how long that zip lock bag installation was actually up? A few hours? Maybe a day?
I work in this game and will actively notice new and interesting ways of communicating, but I cant recall ever seeing ANYTHING ambient - not like you'd see in our local industry's "The Work" or anything.
Never seen a thing like it. Ever.
So it makes me wonder if these are bullshit or not? Like they are literally set up for a few hours, a professional photographer will take some snaps, they'll post em around on blogs and the net, shop around for some awards for the creatives, but rarely be used for their primary purpose.
I walk through Flinders St Station every morning and night during peak hour. Never seen nothing outside bully ticket inspectors and promo kids pushing sample packs. Either Melbourne has a serious lack of ambient creative ideas, or agencies are just more full of shit than I originally thought.
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