Tuesday, February 05, 2008

Engage or interupt?

The blogosphere is currently running hot with talk about the ads run during the Superbowl.

It's about the only time of the year we hear ads being discussed with such excitement.

So where does that leave all the talk about the age of conversation and engagement rather than interuption?

Stuff like this:

"Permission marketing, non-intrusive advertising, opting in and engaging with rather than shouting at the consumer are not just fashionable buzzwords but essential ways of thinking about how to communicate successfully.”
Manfred Mareck - Admap, Jan 2008