What are you watching?
A new report from the World Advertising Research Centre (WARC) highlights the increasing uptake of people watching TV on something other than their TV.
Around 38% of people in the US are now watching TV programs online.
Whether or not this figure includes downloads and peer-to-peer programs is unclear, but I'd imagine it probably does.
The survey also claimed that 36% of Americans use a mobile phone as an entertainment source.
These are pretty significant figures if you ask me. Even more significant however is the speed of uptake.
In a similar survey conducted just eight months earlier, only 24% of respondents used their mobile phone as an entertainment device.
That's a 50% increase in less than a year.
Looks like the future is well and truly upon us.