What are you watching?

A new report from the World Advertising Research Centre (WARC) highlights the increasing uptake of people watching TV on something other than their TV.

Around 38% of people in the US are now watching TV programs online.

Whether or not this figure includes downloads and peer-to-peer programs is unclear, but I'd imagine it probably does.

The survey also claimed that 36% of Americans use a mobile phone as an entertainment source.

These are pretty significant figures if you ask me. Even more significant however is the speed of uptake.

In a similar survey conducted just eight months earlier, only 24% of respondents used their mobile phone as an entertainment device.

That's a 50% increase in less than a year.

Looks like the future is well and truly upon us.