Thursday, January 24, 2008

Trademark overload


I understand why brands feel the need to trademark things.

What I can't understand is why TM marks have to appear in ads.

The banner above is a great example of trademark overkill.

There are three TM marks in the ad. Three!

One of them is for a website url. Why on earth would you trademark that?

In fact the only line not trademarked is the one at the bottom telling you to ask about their credit card.

Hmmm!?

Maybe I should go see if I can trademark 'Ask about our credit card'.