Recycling direct mail
Now this is clever.
To bring to life how little effort was required to do your bit for the environment with Origin GreenPower, Wunderman Melbourne created the opposite - a direct mail piece that had obviously required a lot of work to be produced
A recycled mail-pack.
Nothing new in that, you’re probably thinking. But this was a genuinely recycled mail-pack.
The envelope used ‘dead mail’ that had been returned to Origin for a variety of reasons.
All mailing and return details on the envelopes were ‘crossed out’ by hand so they could be re-used.
The mail-packs were sealed with brown packing tape and the headline on the envelope was written by hand.
A very clever way to highlight Origin’s green credentials, whilst giving prospective customers very little excuse not to do their bit by switching to GreenPower.
posted by Stan Lee at 4:26 pm
4 Comments:
Good to see all those 'return to senders' and 'not known at this address' being put to good use.
Have to wonder why Origin have so many returned and unwanted envelopes though.
You wouldn't be pluggin' your own wud ya Stan?
Nice idea!
We get lots of letters for the previous tenant from Origin, we always send 'em right back.
I wonder if any ended up with a second life in this campaign!?
I believe about 10,000 were mailed out Ed, so I reckon there's a good chance one of them could have been one of yours.
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