Pun of the year thus far

Given the cuteness of the little balls of wool I was almost tempted to let this appalling pun get off scott free.
Then again...
Who writes this stuff?
And even more perplexing, who approves it?
Via
The weird and wonderful world of brands and communication

2 Comments:
Completely agree. I feel, as an unemployed creative, I shouldn't be to critical of what's out there, but...
When I saw this in London last week I had to look twice. Did they really do that? Is that the best they could come up with?! Then my mind goes off to wonder what the brief could have possibly looked like.
I remember many years ago Darcie, as a young copywriting wannabe, being asked why i wanted to get into advertising.
My answer was: Because most of the ads I see are crap and i reckon i could do better.
Ask me the question today and I'd probably give the same answer.
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