Overcoming immunisation
The year has only just begun and already Lynette has posted one of her always insighful slides.
On her Flickr page she talks a bit about the concept of the the immunised consumer.
Someone who subconsciously blocks out advertising.
More of a problem for adland I'd imagine than any form of ad blocking software.
posted by Stan Lee at 2:23 pm
1 Comments:
Good point, Stan. People always focus on the pro-active technology-driven forms of ad avoidance don't they? And yet the more subconscious forms are pretty significant but hardly ever talked about.
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