Adland lost one of its most enigmatic figures during the holiday break.
After a year long lung cancer battle Phil Dusenberry passed away on the 27th, aged 71.
His book is a brilliant read. And at the moment you can pick it up on Amazon for a paltry five dollars.
It reads like an episode of MadMen. Especially his story about the infamous Michael Jackson's hair on fire Pepsi commercial.
I'll leave you with one of Phil's best quotes. Be sure and pass it on to any suits you work with who can't put a decent brief together.
"One great insight is worth a thousand ideas."