Monday, December 17, 2007

What did he say?


I've just been reading about the launch of the new Sony magazine in the UK published by Haymarket.

They're obviously moving into the magazine as brand content area that automotive brands do a lot of.

What's killed my interest in the mag is this collection of corporate cliches from the head of marketing at Sony UK:

"Haymarket's approach to Sony's customer magazine delivers a tangible view of the total scope of the brand, evolving consumers' perception of the business from an electronics company to a digital entertainment brand, clearly illustrating Sony's joined-up story of content creation to content enjoyment."

Honestly, who the hell writes and speaks like that?