Sunday, December 23, 2007

Tall poppies in New York

Chopping down tall poppies is something of an Australian tradition.

Who'd have thought the Yanks were also into cutting down high profile Aussies.

I'm not talking about Nicole Kidman or Cate Blanchett.

I'm talking about Aussie adman David Droga.

Last week Droga5 was named Creativity magazine's US agency of the year.

The announcement was big news down under, but guess what - the locals ain't happy.

Take a look at some of these choice words from disgruntled locals:

"They haven't produced one national campaign."

"No real breakthrough work for the year."

"Droga5 failed to hit the 'results' mark they tout to the media."

"Building careers on FAKE ads is not only a joke, but should be criminal in creative departments."


Somehow I don't think the about to launch Sydney office will cop anything like that amount of vitriol.

At least in public anyway.